In the wake of telling individuals ‘Don’t be a Ghanchakkar, obey traffic rules’. As a component of a continuous street security battle, powers have now reserved in humorist. Kapil Sharma has being roped in to truly drive home the message. The fight for next seven days will agree with the ‘Street Safety Week’ saw by the Delhi government from January 11 to January 17.
TV performing artist and entertainer Kapil Sharma has consented to be the great will ambassador, print and different battles emphasizing him will likewise now be seen around Delhi, authorities said. “To amplify the outcome and ensure maximum reach, a media campaign has been rolled out simultaneously in print, radio, outdoor and social media platform,” Special Commissioner of the Transport Department, Kuldeep Singh Gangar said.
He said the division has dispatched the “Don’t become Ghanchakkar babu” campaign to make individuals mindful individuals about street well-being measures. “This campaign focuses on various issues – drunk driving, honking, use of zebra crossings, slow driving near schools and colleges, wearing seat belts and helmets, etc,” he included.
The authority said that the division has from Friday, additionally began utilizing “Sun ae ghanchakkar babu” melody from the Emraan Hashmi – starrer Bollywood film “Ghanchakkar” as a radio jingle for the fight. Gangar further said that as a major aspect of this battle propelled on December 31, we will start the drive every once in a while.